INDIA ASSOCIATION OF NORTH TEXAS AND VIBHA DALLAS HOST 

AI TRANSLATION WORKSHOP TO HELP INDIAN SENIORS 

OVERCOME THE LANGUAGE BARRIER

Sponsored by McDonald’s new Sweet Connections campaign, which features an AI-powered website that translates video messages into 31 languages 

LINK TO PHOTO AND VIDEO ASSETS

On Friday, India Association of North Texas (IANT) and Vibha Dallas, an Indian American youth organization, introduced members of their senior citizen program—most of whom speak little to no English—to the wonders of AI and how the technology can help them bridge the language gap with their English-speaking grandchildren and relatives. 

Held at the Shubham Event Center, the event was sponsored by McDonald’s, which recently launched SweetConnections.ai, an AI-powered website that can translate personal video messages into 31 languages. The site features cutting-edge voice cloning and lip syncing technology to make the user look and sound as if they’re speaking a new language. 

During the workshop, the seniors recorded messages to their grandchildren and had them translated into English using the AI tool. Many attendees expressed surprise and shock as they saw themselves “speaking” in fluent English for the first time. Youth volunteers also joined in on the fun by recording video messages for their grandparents in English and translated them to Hindi, Bengali, Gujarati, and Tamil. 

The event was part of a series of AI workshops that McDonald’s has held at various community centers across the country to promote the Sweet Connections campaign.   

“I was very excited to hear about this innovative McDonald’s Grandma McFlurry event as it resonated with me as a grandma and with IANT’s ideology,” said Sushma Malhotra, President, India Association of North Texas. “As a grandma to a two-and-a-half year old boy who does not speak Hindi or Punjabi, I would love to be able to convey my message to him through AI and for him to be able to learn and understand the sentiments of a grandparent.” 

“We at Vibha are very excited to be part of this fun engaging event where our youth are getting the opportunity to create a seamless communication channel with our loved senior citizens through AI technology,” said Archana Turaga, Executive Director, Vibha Dallas. “We thank McDonald’s for making this opportunity available to us and congratulate them in launching the Grandma Mcflurry in such a unique way where they are giving back to the community. Vibha is a non-profit organization that believes in providing high quality education to every child and as an organization we strive to make a local impact in our community!”

MORE

  • Press release about McDonald’s Sweet Connections campaign. 
  • Promotional video for the Sweet Connections campaign featuring a real-life Indian grandchild and grandmother   

ABOUT IANT
India Association of North Texas (IANT) a non-profit organization has been serving the community for more than 62 years, with a purpose to keep the community connected to its roots and create a sense of belonging in a home away from home. We are always looking for an opportunity to collaborate with like-minded people and events that bring the essence of our mission and vision statement, which is for the community and by the community.

ABOUT VIBHA

Vibha is a completely volunteer driven non-profit organization that provides for education, health and opportunity for underprivileged children. Founded in 1991, Vibha has a presence in 46 cities. Its focus areas are education, special needs children, health & nutrition, job readiness skills, rescue & rehabilitation of underprivileged children. It has invested $18+ million in various projects and has helped 2+ million children so far. Vibha is 2023 top-rated non-profit and has achieved Guidestar’s highest platinum rating, putting it in top 0.1% of all non-profit organizations. Vibha is a 501(c)(3) organization, registered in the State of New Jersey, USA.

For media inquiries, contact Telly Wong, IW Group, telly.wong@iwgroupinc.com, (917) 865-7403